The reasons for starting internet stations are powerful. While broadcasting ON AIR the traditional way has its own benefits, the fact is many bands in metropolitan areas are completely full (which is the case for WXOU and why our broadcast is relatively weak compared to some of the big stations), internet radio can be a great equalizer.

Creating a local appeal can still be a powerful way to make a community impact, even if you are available globally via the internet. Local bands and sports are sill a key in College Internet Radio, as they can get the community involved in the radio explicitly.

Using the Twitter feed as a headline for your news and website feed are a great way to keep listeners up to date on the station – the 140 character limit per Twitter post lends itself to being a headline. Creating a specific hash tag for the story can allow other people to use it and create a dialog among consumers of the news and the news source. Hopefully when wxou.org gets a face-lift, we will be able to greater include Twitter and other social media to help build a greater fan base.

-Phantom